In the late-19th-century male doctors warned women that cycling could lead to a terrifying (made up) medical condition: Bicycle Face.

Bicycle Face was described as a strained face under extreme exertion, ‘usually flushed, but sometimes pale, often with lips more or less drawn, and the beginning of dark shadows under the eyes, and always an expression of weariness.’*

We could mistakenly diagnose some of our clients as having a serious case of Bicycle Face when they first approach us. The unconscious effort to get to where you need to be whilst ‘maintaining one’s balance tends to produce a wearied and exhausted Bicycle Face.’* The frustrations of pushing out your brand and messaging effectively on top of your regular everyday work requirements are real and we feel your strain - we will take that strain from you!

We are the remedy.

*The Literary Digest.1895.