HEALTHCARE
We help organisations to engage with people.
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We’re a creative agency, specialising in healthcare digital transformation. We’re problem solvers.
Creating clear and punchy messaging and design, embellished with creativity and oozing with originality. You won’t get what we offer anywhere else.
Whatever is needed (research, oral history studies, stakeholder engagement, design, animation, or video), we know what works. Highly regulated content doesn’t need to be boring!
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Poor adult literacy directly impacts people’s health. In the UK 7.1 million adults read and write at or below the level of a nine-year-old and 43% of adults do not understand written health information.
Our resources provide reliable easy-to-understand health information for patients and communities, helping people to make better decisions about their health and take an active part in planning their own care. Being armed with greater knowledge can also have a huge impact on how people respond to treatment, recover from illness and manage a long-term condition.
We use straightforward language.
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DISABILITY EQUALITY
We help clients to make their products and services accessible to disabled people. Some of the services we offer include Grade 1 or 2 Braille, Easy Read documents, browsealoud screenreader compatibility and subtitled videos.
TRANSLATION SERVICES
Witam, اًبحرم†, Buna ziua, Dia dhuit, ciao!
Our bank of professional translators and transcribers can translate documents into almost any language. We follow industry good practices and use a second native translator to proofread translations.
FEATURED PROJECTS
Regional Disability Equality Training
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PROJECT ONE
The HSCNI comprises of many organisations including; Business Services Organisation, Strategic Planning and Performance Group, Northern Ireland Ambulance Service, Patient and Client Council, Health Trusts, Blood Transfusion Service, Public Health Agency.
HSCNI promotes equality. We co-designed a regional training resource with disabled service users. The content is delivered by people who have a disability and is a valuable resource to help ensure service users, carers and colleagues are treated fairly, with respect and dignity.
THE PROJECT INVOLVED
Collaboration with disabled service users and the equality team
Collating research to script write the training narrative
Planning, shooting and editing the video resource
Coaching participants to deliver the content
Subtitling, British and Irish sign language translation (BSL, ISL)
SERVICES
Research including focus groups
Scriptwriting
Video Production
Translation Services; BSL, ISL
Accessibility; Subtitling, BSL, ISL
Regional Human Rights Awareness
2
PROJECT TWO
Human rights in healthcare are fundamental principles that ensure every individual has access to necessary medical services, free from discrimination, coercion, or violence. These rights encompass the right to health, which implies that healthcare should not only be available and accessible but also of good quality and respectful of dignity. Upholding human rights in healthcare means safeguarding patients' rights to privacy, informed consent, and autonomy in their treatment choices. An unrelenting commitment to human rights in healthcare is essential for fostering trust and improving health outcomes for all members of society.
Protecting the human rights of people who use our services is crucial to improving; quality of care, quality of life, and safety.
A regional team with representatives from Equality Units in each of the Trust areas engaged with us to further develop FREDA. FREDA is an acronym for Fairness, Respect, Equality, Dignity, Autonomy.
THE PROJECT INVOLVED
Writing a health literacy compliant script
Explaining all 5 aspects of FREDA
Stakeholder engagement
SERVICES
Scriptwriting
Character and scene design
Character rigging
Voiceover and Animation
Safeguarding Training
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PROJECT THREE
The Northern Trust is one of five health and social care trusts in Northern Ireland. They provide a range of Health and Social Care services to a population of approximately 479,000 people across a geographical area of 1,733 square miles, making it the largest geographical trust in Northern Ireland. We produced a detailed and compliant training resource for the Social Services Learning and Workforce Improvement Team, the resource is used for onboarding new members of staff and for refresher training existing staff.
Topics included; Adult Abuse, Child Abuse, Sexual and Domestic Violence.
THE PROJECT INVOLVED
Collaborating with various members of the social work team
Researching and collating resources to help construct the script
Planning, shooting and editing the video resource
Coaching participants to deliver the content
SERVICES
Scriptwriting
Full studio setup
Filming
Editing
Subtitling
Take 5 Animation
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PROJECT FOUR
Northern Regional College is a main provider of further education across Northern Ireland. They offer a comprehensive range of qualifications for over 10,000 students.
The Take 5 steps to wellbeing (Connect, Keep learning, Be active, Take notice and Give) approach contributes to improving wellbeing in its fullest sense, both physically and emotionally, where people feel good and function well. We collaborated with HSC and NRC and created a Take 5 animation, aimed specifically at 16-21 year olds.
THE PROJECT INVOLVED
Writing a script suitable for 18-21 year old demographic
Explaining all 5 of the Take 5 points in 90-120 seconds
Listening to the outcomes of the focus groups
Creating a neutral character for animation
SERVICES
Scriptwriting
Character and scene design
Character rigging
Voiceover and Animation
RQIA Consultation
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PROJECT FIVE
The Regulation and Quality Improvement Authority (RQIA) is the independent body responsible for monitoring and inspecting the availability and quality of health and social care services in Northern Ireland, and encouraging improvements in the quality of those services.
We designed and facilitated a stakeholder consultation on the RQIA Draft Strategic Plan 2022-27 which sets out the organisation’s overall direction for the next five years and actions for delivery.
THE PROJECT INVOLVED
Working with the Executive Team to draft the plan document
Building an online, digital and accessible consultation
Creating a ticketing system for engagement events
Facilitating stakeholder events and documenting feedback
Analysing feedback and producing a final findings report
SERVICES
Graphic Design
Copy Writing
Video Production
Digital Consultation
Translation Services; Polish, Romanian, Arabic
Accessibility; Easy Read, Browsealoud, Braille, Large Print
Regional Neonatal Virtual Tours
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PROJECT SIX
Neonatal units serve a vital purpose in the healthcare system by providing specialised care for premature or critically ill newborns. These units are equipped with advanced medical technology and staffed by a team of healthcare professionals trained to address the unique needs of vulnerable infants. The primary goal is to stabilise and monitor these infants, ensuring they receive appropriate treatments and interventions to support their growth and development. Additionally, neonatal units support families during this challenging time, offering guidance, resources, and emotional support as they navigate the complexities of their newborn's health journey.
We worked with colleagues from all Trust areas, the Neonatal Network Northern Ireland, DOH, and the HSCNI Strategic Planning and Performance Group (SPPG) to create virtual tour videos. These videos explain what neonatal units do, introduce the staff, detail how to reach them, showcase the equipment used, and more.
THE PROJECT INVOLVED
Engaging with key stakeholders
Consulting with service users
Filming in many locations across Northern Ireland
Planning, shooting and editing
SERVICES
Stakeholder Engagement
Scriptwriting
Video Production
Towards Zero Suicide in Northern Ireland aims to transform the approach to suicide prevention by promoting a culture of hope and recovery. The initiative focuses on creating a system where every individual at risk receives the appropriate support and care, thereby reducing suicide rates to zero. By fostering collaboration among healthcare providers, community organisations, and individuals, the programme emphasises the importance of early intervention, training, and public engagement. Ultimately, it seeks to eliminate the stigma surrounding mental health issues and ensure that everyone has access to the necessary resources to thrive.
We worked with colleagues in Northern Health and Social Care Trust and other stakeholders to produce a video based training resource for HSC staff.
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PROJECT SEVEN
Towards Zero Suicide
VIDEO TITLES
Introduction to 'Safety Plans'
'Establishing Relationships with at-risk Service Users whilst Protecting Staff Wellbeing'
'A Practical Step-by-step Walkthrough a Safety Plan'
'Involving Family, Friends and Sponsors'
SERVICES
Stakeholder Engagement
Video Production
Diabetes Prevention Programme
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PROJECT EIGHT
About 9 out of 10 people with diabetes have type 2 diabetes which is a leading cause of preventable sight loss in people aged 30-60, it’s also a major contributor to kidney failure, heart attack, and stroke. Type 2 diabetes costs lives and treatment accounts for around 10% of the annual health budget.
The Diabetes Prevention Programme identifies people at risk of developing type 2 diabetes and refers them onto a nine-month, evidence-based lifestyle change programme. It is a joint service from the health service and Diabetes UK.
We were commissioned to produce a series of 10 animations to coach prediabetic patients who couldn’t/wouldn’t attend the in-person sessions.
THE PROJECT INVOLVED
Researching existing resources to help write the scripts
Record testimonials from past participants
Storyboard the script
Create technical drawings to illustrate the condition
SERVICES
Scriptwriting
Character and scene design
Voiceover
Animation
Subtitling
Nurse Recruitment
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PROJECT NINE
It is an ongoing task for health providers to make safe staffing decisions and ensure sustainable and productive workforce planning and compliance with governance on safe staffing.
There is currently a shortage of nurses across almost all divisions of the health service. Band 5 nurses work to provide a safe, effective and efficient care environment for patients, relatives and carers. They are responsible for the assessment, planning, implementation and evaluation of programmes of care under indirect supervision from senior staff. Band 5 nurses are also expected to take charge of wards as required.
We used our skills to help promote Band 5 jobs, attract students to join the workforce, and reach expatriates with opportunities.
THE PROJECT INVOLVED
The production of social videos to promote nursing roles
Designing and printing posters for nursing colleges
Designing social media posts to promote nursing jobs
Planning, shooting and editing a job application demonstration
SERVICES
Graphic Design
Copy Writing
Photography
Video Production
Printing
OTHER PROJECTS INCLUDE
BioNTech, Pfizer COVID-19 Vaccine
Accelerated training resource for administering vaccines.
COVID-19 Pop-up Vaccine Clinic
Statistical analysis of the effectiveness of the prototype model.
Compassionate Communities
This video series helps service users understand ‘How to die well’. It addresses wills and probate, palliative care, planning a funeral, and more.
Health and Wellbeing Animations, Key Stages 1&2
Series of animations for use in primary schools to promote ‘Take 5 steps to Wellbeing’.
WHO ‘Know Your Medicine’
A World Health Organisation animated video to increase medication safety.
Autism Training for General Practitioners
This resource aims to train GPs in diagnosing autism in children and adults, and offers signposting.
Eat Well to Be Well
Series of animations for 5-11 year olds. Topics include Fruit and Veg, Keep Hydrated, Foods to Eat Less Often, Food Labelling, and Mindful Eating.
Stop Smoking
Animation to promote the stop smoking service
Protecting the Asset that is You
A project targeted at farm families and rural communities to raise awareness of common health and wellbeing issues.
Integrated Care Prototype
Promotion and analysis of this new approach to the planning and delivery of health and social care services that is based on partnership working between the Trusts and GPs.
Health Literacy
Series of animations for promoting guidelines in: pharmacies, public information, hospitals, councils, and in form filling.
Child Development Clinics
Virtual tours and ‘meet the team’ videos for child development centres in Northern Ireland.