HEALTHCARE
We help healthcare organisations to engage with people.
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We’re a healthcare specialist creative agency.
Creating clear and punchy messaging and design, embellished with creativity and oozing with originality. You won’t get what we offer anywhere else.
We create remarkable and compliant healthcare content. Whatever is needed (stakeholder engagement, design, animation or video campaign), we know what works. Highly regulated content doesn’t need to be boring!
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Poor adult literacy directly impacts people’s health. In the UK 7.1 million adults read and write at or below the level of a nine-year-old and 43% of adults do not understand written health information.
Our resources provide reliable easy-to-understand health information for patients and communities, helping people to make better decisions about their health and take an active part in planning their own care. Being armed with greater knowledge can also have a huge impact on how people respond to treatment, recover from illness and manage a long-term condition.
We use straightforward language.
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DISABILITY EQUALITY
We help clients to make their products and services accessible to disabled people. Some of the services we offer include Grade 1 or 2 Braille, Easy Read documents, browsealoud screenreader compatibility and subtitled videos.
TRANSLATION SERVICES
Witam, اًبحرم†, Buna ziua, Dia dhuit, ciao!
Our bank of professional translators and transcribers can translate documents into almost any language. We follow industry good practices and use a second native translator to proofread translations.
FEATURED PROJECTS
RQIA Consultation
1
PROJECT ONE
The Regulation and Quality Improvement Authority (RQIA) is the independent body responsible for monitoring and inspecting the availability and quality of health and social care services in Northern Ireland, and encouraging improvements in the quality of those services.
We designed and facilitated a stakeholder consultation on the RQIA Draft Strategic Plan 2022-27 which sets out the organisation’s overall direction for the next five years and actions for delivery.
THE PROJECT INVOLVED
Working with the Executive Team to draft the plan document
Building an online, digital and accessible consultation
Creating a ticketing system for engagement events
Facilitating stakeholder events and documenting feedback
Analysing feedback and producing a final findings report
SERVICES
Graphic Design
Copy Writing
Video Production
Digital Consultation
Translation Services; Polish, Romanian, Arabic
Accessibility; Easy Read, Browsealoud, Braille, Large Print
Regional Disability Equality Training
2
PROJECT TWO
The HSCNI comprises of many organisations including; Business Services Organisation, Strategic Planning and Performance Group, Northern Ireland Ambulance Service, Patient and Client Council, Health Trusts, Blood Transfusion Service, Public Health Agency.
HSCNI promotes equality. We co-designed a regional training resource with disabled service users. The content is delivered by people who have a disability and is a valuable resource to help ensure service users, carers and colleagues are treated fairly, with respect and dignity.
THE PROJECT INVOLVED
Collaboration with disabled service users and the equality team
Collating research to script write the training narrative
Planning, shooting and editing the video resource
Coaching participants to deliver the content
Subtitling, British and Irish sign language translation (BSL, ISL)
SERVICES
Research including focus groups
Scriptwriting
Video Production
Translation Services; BSL, ISL
Accessibility; Subtitling, BSL, ISL
Take 5 Animation
3
PROJECT THREE
Northern Regional College is a main provider of further education across Northern Ireland. They offer a comprehensive range of qualifications for over 10,000 students.
The Take 5 steps to wellbeing (Connect, Keep learning, Be active, Take notice and Give) approach contributes to improving wellbeing in its fullest sense, both physically and emotionally, where people feel good and function well. We collaborated with HSC and NRC and created a Take 5 animation, aimed specifically at 16-21 year olds.
THE PROJECT INVOLVED
Writing a script suitable for 18-21 year old demographic
Explaining all 5 of the Take 5 points in 90-120 seconds
Listening to the outcomes of the focus groups
Creating a neutral character for animation
SERVICES
Scriptwriting
Character and scene design
Character rigging
Voiceover and Animation
Safeguarding Training
4
PROJECT FOUR
The Northern Trust is one of five health and social care trusts in Northern Ireland. They provide a range of Health and Social Care services to a population of approximately 479,000 people across a geographical area of 1,733 square miles, making it the largest geographical trust in Northern Ireland. We produced a detailed and compliant training resource for the Social Services Learning and Workforce Improvement Team, the resource is used for onboarding new members of staff and for refresher training existing staff.
Topics included; Adult Abuse, Child Abuse, Sexual and Domestic Violence.
THE PROJECT INVOLVED
Collaborating with various members of the social work team
Researching and collating resources to help construct the script
Planning, shooting and editing the video resource
Coaching participants to deliver the content
SERVICES
Scriptwriting
Full studio setup
Filming
Editing
Subtitling
Diabetes Prevention Programme
5
PROJECT FIVE
About 9 out of 10 people with diabetes have type 2 diabetes which is a leading cause of preventable sight loss in people aged 30-60, it’s also a major contributor to kidney failure, heart attack, and stroke. Type 2 diabetes costs lives and treatment accounts for around 10% of the annual health budget.
The Diabetes Prevention Programme identifies people at risk of developing type 2 diabetes and refers them onto a nine-month, evidence-based lifestyle change programme. It is a joint service from the health service and Diabetes UK.
We were commissioned to produce a series of 10 animations to coach prediabetic patients who couldn’t/wouldn’t attend the in-person sessions.
THE PROJECT INVOLVED
Researching existing resources to help write the scripts
Record testimonials from past participants
Storyboard the script
Create technical drawings to illustrate the condition
SERVICES
Scriptwriting
Character and scene design
Voiceover
Animation
Subtitling
Nurse Recruitment
6
PROJECT SIX
It is an ongoing task for health providers to make safe staffing decisions and ensure sustainable and productive workforce planning and compliance with governance on safe staffing.
There is currently a shortage of nurses across almost all divisions of the health service. Band 5 nurses work to provide a safe, effective and efficient care environment for patients, relatives and carers. They are responsible for the assessment, planning, implementation and evaluation of programmes of care under indirect supervision from senior staff. Band 5 nurses are also expected to take charge of wards as required.
We used our skills to help promote Band 5 jobs, attract students to join the workforce, and reach expatriates with opportunities.
THE PROJECT INVOLVED
The production of social videos to promote nursing roles
Designing and printing posters for nursing colleges
Designing social media posts to promote nursing jobs
Planning, shooting and editing a job application demonstration
SERVICES
Graphic Design
Copy Writing
Photography
Video Production
Printing
OTHER PROJECTS INCLUDE
BioNTech, Pfizer COVID-19 Vaccine
Accelerated training resource for administering vaccines.
COVID-19 Pop-up Vaccine Clinic
Statistical analysis of the effectiveness of the prototype model.
Compassionate Communities
This video series helps service users understand ‘How to die well’. It addresses wills and probate, palliative care, planning a funeral, and more.
Health and Wellbeing Animations, Key Stages 1&2
Series of animations for use in primary schools to promote ‘Take 5 steps to Wellbeing’.
WHO ‘Know Your Medicine’
A World Health Organisation animated video to increase medication safety.
Autism Training for General Practitioners
This resource aims to train GPs in diagnosing autism in children and adults, and offers signposting.
Eat Well to Be Well
Series of animations for 5-11 year olds. Topics include Fruit and Veg, Keep Hydrated, Foods to Eat Less Often, Food Labelling, and Mindful Eating.
Stop Smoking
Animation to promote the stop smoking service
Protecting the Asset that is You
A project targeted at farm families and rural communities to raise awareness of common health and wellbeing issues.
Integrated Care Prototype
Promotion and analysis of this new approach to the planning and delivery of health and social care services that is based on partnership working between the Trusts and GPs.
Health Literacy
Series of animations for promoting guidelines in: pharmacies, public information, hospitals, councils, and in form filling.
Child Development Clinics
Virtual tours and ‘meet the team’ videos for child development centres in Northern Ireland.